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Tim Hortons-inspired breakfast cereal


January 8, 2020
By CANADIAN VENDING


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Image courtesy of Post Consumer Brands.

Tim Hortons teamed up with Post Cereals Canada to reach the consumer who can’t decide between a bowl of cereal or a box of Timbits®. If your micromarket or pantry service can’t choose between doughnuts or cereal, your inventory just got easier.

Post Foods Canada has created two new breakfast cereals inspired by the taste of two of Canada’s favourite Timbits flavours. Starting in early 2020, Post Timbits Chocolate Glazed Cereal and Post Timbits Birthday Cake Cereal will be available in major grocery stores nationwide.

“We all know how hard it is to resist Timbits, so we are very excited to be able to bring the fun of enjoying Timbits to cereal bowls across the country,” said David Bagozzi, vice president of marketing, Post Foods Canada in a press release. “I know from my own experience how beloved Timbits are – based entirely on how quickly they disappear whenever someone brings a box into the office! And with two of Canada’s favourite Timbits flavours available in our new cereals, breakfast time will have a whole new element of fun for the entire family.”

“We’re excited to be launching one of Canada’s favourite snacks in cereal form so Canadians can enjoy two of our delicious Timbits flavours in a whole new way,” said Samuel Heath, head of retail, Tim Hortons in the same press release. “The two-bite Timbits Canadians have loved since 1976 can now be enjoyed as an even more bite sized treat with milk in cereal bowls coast to coast.”

Post Timbits Chocolate Glazed and Post Timbits Birthday Cake cereals will be available in major grocery chains across Canada beginning in early 2020. See retailers for details.