Consumer Behaviour

Despite seasonal change, chilled coffee gaining ground

Starbucks Iced Coconut Milk Mocha Macchiato
Mintel reports that 19 per cent of new coffee launches around the world were iced and ready-to-drink (RTD) products.

Report: Consumers willing to pay extra for premium chocolate

The "Ricarda 20.25" created by Martin Studeny
Global market research company, Mintel, outlined the latest trends in chocolate and candy.

Market study reveals most popular cereal choices

One Click Retail, revealed the market leaders for six of the best selling breakfast cereals in the U.S.

Over half of confectionary purchases are in-store

Over half of confectionary purchases are in-store
Mars Wrigley Confectionery U.S. announced their 2019 confection aisle shelving guidelines for c-store retailers, based on consumer research, to increase total category growth of confectionary.

Report: Kombucha trending heavily with consumers

Report: Kombucha trending heavily with consumers
A Mintel report indicated that consumers are buying more fermented drinks, such as kombucha. Kombucha is a lightly fermented tea that is made from a yeast culture and yields a slightly fizzy, often fruity but acidic taste.

Vending for Keto-friendly diets

 Marketing intelligence firm, Mintel stated that Ketogenic diets, or “Keto” diets have gone from niche to fad: But how can the vending industry gain from this market?

Cereal biggest seller in healthy snacking trend

Cereal biggest seller in healthy snacking trend
Consumer research has revealed that cereal is no longer just a breakfast food item. Mintel revealed that more than 43 per cent of cereal consumers eat it as a snack.

RTE popcorn consumers want innovative flavour

RTE popcorn consumers want innovative flavour
A consumer study by Mintel has revealed that the ready-to-eat (RTE) popcorn market is experiencing a strong sales boost due to its “health halo”, but consumers are seeking wilder flavours.

Meal kits gaining traction in convenience sales

Market research company Packaged Facts reports that meal kit delivery is disrupting vending services: Last year, sales of meal kits exceeded US$5 billion.

On the go breakfast trends favour yogurt and eggs

sausage and egg breakfast sandwiches will rank highly this year
A consumer behaviour study by Packaged Facts revealed that on-the-go breakfast preferences are changing for more protein-laden options.

Plastic use to surge 55 per cent in ten years

Plastic use to surge 55 per cent in ten years
The Association for Packaging and Processing Technologies (PMMI) stated that despite environmental concerns, the convenience of plastic packaging will win out over cost.

Green teas a popular beverage for vendors

Green teas a popular beverage for vendors
Market research firm Packaged Facts states that the trend towards more “exotic” tea blends such as matcha and sencha are gaining popularity, due to perceived health benefits.

Study finds perception of cleanliness can boost sales

Researchers at the University of Missouri (MU) have found that the cleanliness of restaurant employees is vital to customer perceptions of food safety, equally as important as a clean environment and hygienic food preparation. Restaurants, however, are significantly underperforming in this regard, identifying a clear area for improvement. According to the American Centers for Disease Control and Prevention, 48 million illnesses and 3,000 deaths occur in the U.S. each year. At least 60 per cent of these illnesses are associated with restaurants, according to an American study on foodborne illnesses. In Canada 1 in 8 people (4 million Canadians) get sick each year from contaminated food, according to Health Canada. “Food safety is a huge factor when consumers decide where to eat,” said Pei Liu, an assistant professor of hospitality management at MU. “Studies have looked at how restaurant managers view this issue, but you need to know how customers think about food safety to really understand what changes need to be made.” Liu and her colleague, Yee Ming Lee of Auburn University, asked more than 300 adults who ate at a casual restaurant at least once a month to rank the importance of various food safety factors. Respondents then ranked how restaurants performed for these same factors based on their recent dining experience. Three of these factors—employees keeping fingernails clean, wearing clean uniforms and wearing gloves while handling food—were ranked as highly important but received low performance ratings. This indicated that restaurants may be harming perceptions of food safety by not meeting customer expectations for the cleanliness of their employees. “Research has shown customers will not return to a restaurant if they feel the food is unsafe. One unhappy customer tells ten others and it is seven times more expensive to attract a new customer than it is to retain a loyal one,” Liu said. “Since the appearance of employees has a lot to do with how people perceive their food, it is important for restaurants—and employees—to remember that utensils are not the only things that need to be clean.”
Researchers at the University of Missouri (MU) have found that the cleanliness of restaurant employees is vital to customer perceptions of food safety, equally as important as a clean environment and hygienic food preparation.

Study claims decline in coffee pods by 2028

Study claims decline in coffee pods by 2028
New study by food and agribusiness financial service provider Rabobank states that millenials’ current beverage habits will change the way coffee will be sold within a decade from now.

Graphic FOP info deters sugar consumption

Graphic FOP info deters sugar consumption
Front-of-Pack labels were found most effective when they included a graphic warning of the dangers of diet-related diseases.
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