The Anomaly Ad Agency believes that there is always at least one Halloween item that is more of a trick than a treat.
The next time you look at a tulip, reflect upon that fact that in the late 1500s, one tulip was valued at as much as an estate. The flower had been imported from the Middle East, contracted a virus that made a variety of pretty colours appear on its petals and people became convinced foreigners would pay a fortune for them.
Amazon gobsmacked the retail sector this year when it piloted small grocery stores without cashiers or checkouts. Amazon’s Seattle-based test store used computer vision, deep learning algorithms and sensor fusion, like that found in self-driving cars. Amazon branded it “Just Walk Out” technology.
Steve Jobs once said, “Packaging can be theatre, it can create a story.” Anyone who’s purchased an Apple device knows that the products are presented in the most premium way. There’s a sense of gravitas to the first opening of the box. While Jobs is correct in noting packaging’s role in the brand experience, it’s also expected to serve functional requirements. Protector, marketer, salesman, environmental steward and,increasingly, digital beacon: the humble package will play a key role in all retail channels going forward.
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