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Two education sessions confirmed for CT&W 2012


August 14, 2012
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Aug. 14, 2012, Chicago – Two education sessions are now on
tap for the National Automatic Merchandising Association (NAMA)'s fifth
Coffee, Tea and Water (CT&W) show.

Aug. 14, 2012, Chicago – Two education sessions are now on tap for the National Automatic Merchandising Association (NAMA)'s fifth Coffee, Tea and Water (CT&W) show.

The art of the introductory call: How to get appointments with top prospects

Amanda Puppo, CEO of MarketReach Inc., a boutique lead generation firm in Lawrence, NJ, will share her real-world experiences from industry trenches. OCS operators and salespeople still recognize the phone as an important tool for one-to-one communication to bring in business. In this interactive discussion, attendees will explore how to develop prospect lists, ask the correct questions, position benefits and tackle objections to get more meetings with potential clients.


Leveraging Refreshment Services Technology

Michael L. Kasavana, Ph.D., CHTP, NCE5, NAMA’s endowed professor in the school of hospitality business at Michigan State University, will lead this fast-paced series of presentations highlighting the latest technologies designed to advance the refreshment service industry to better plan, control and manage a business. Innovative applications such as sales enhancement, fulfillment integration, digital media, product information applications and customer interfaces will be discussed by panelists from leading technology suppliers. Attendees will also learn about the latest in payment trends, and presenters will share experiential findings designed to simplify the functionality and feasibility of technology implementation.

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For more information visit www.namacoffeeservice.org and click on CT&W2012.


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