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Virtual vending drives moving experience for MINI Canada


January 12, 2011
By MediaPost

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Virtual vending drives moving experience for MINI Canada

If variety is the spice of life, then how about a virtual vending machine that allows passersby to select various varieties of a car – the 2011 MINI R5X? Do you prefer salty or sweet?

MINI Canada 
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see a demo.
Video by MediaPost


 

Jan. 12, 2011 – If variety is the spice of life, then how about a virtual vending machine that allows passersby to select various varieties of a car — the 2011 MINI R5X? Do you prefer salty or sweet?

MINI Canada placed interactive vending machine projections on buildings throughout Toronto in December. Each vending machine, developed by TAXI 2, contained six virtual MINIs, varying by color and accessories. Each could be selected much like your favorite vending machine junk food, by its letter/number combination denoting its row and column location. | READ MORE

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