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Voss Water partners with Dwayne “The Rock” Johnson


September 6, 2019
By Canadian Vending

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Photo credit: Hiram Garcia

VOSS Water announced its strategic partnership with global entertainment icon, entrepreneur and Voss loyalist, Dwayne “The Rock” Johnson.

Johnson, who acquired a stake in VOSS, will serve as a true brand partner and strategic advisor as the brand innovates and continues expansion into new international territories, including China, as well as new product categories, packaging and platforms. As a cultural leader with a finger on the pulse of what audiences want, Johnson’s global influence and expertise will be invaluable to introducing the brand to new audiences.

Each innovation created under this partnership will inspire consumers to get all they can out of life, echoing Johnson’s own ambition, while upholding the brand’s long-standing commitment to quality and sustainability. The inaugural collaborative innovation, the brand’s first in a range of functional offerings delivering unique and meaningful health benefits to consumers, is planned for launch in early 2020.

“I’ve been hydrating with Voss for years, whether on set, in the Iron Paradise, or spending time with my family and friends. This partnership is a natural evolution as I look to partner with exceptional brands looking to innovate and impact the globe with sustainable best in class deliverables. I’m thrilled to have evolved my genuine passion for VOSS into a formal business investment and work with their exceptional leadership team, to create new products and develop strategic brand initiatives and collaborations,” said Johnson in a press release. “We are going to build great things together.” 

VOSS will also benefit from Johnson’s deep knowledge and expertise in culture-shifting marketing through ongoing branding consultations and collaborations. This includes the launch of Voss’ largest consumer-facing advertising and social media campaign in years, “Live Every Drop,” which will feature Johnson himself. 

“I’ve had the pleasure of working with Dwayne and his team over the past number of months to specifically layout Voss’ ambitious plans for expansion. Dwayne shares the same passion towards excellence, responsibility and consumer satisfaction. I expect nothing but great things from this partnership and speak for all our executives when I say we are extremely enthusiastic about this relationship and the unique opportunities we will create together,” sa, Vice-Chairman of Voss Water.