Canadian Vending

Features Consumer Behaviour Trends
VPC exclusive vending distributor of Nutribar


April 28, 2008
By Canadian Vending

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Mar. 2008, Stella Pharmaceutical Canada Inc. announced that it has
selected Vending Products of Canada as the exclusive Canadian vending
products distributor of Nutribar® and Holy Cow® nutritional bars.

Mar. 2008, Stella Pharmaceutical Canada Inc. announced that it has selected Vending Products of Canada as the exclusive Canadian vending products distributor of Nutribar® and Holy Cow® nutritional bars.

“Vending Products of Canada has taken the initiative to expand its “healthy for you” options and Stella is pleased to offer exclusive distribution rights for these products to them” said Harrison Fairstein, director of Foodservice for Stella.  “We see this as a mutually beneficial relationship as both of our companies share common goals.”

Stella Pharmaceutical has been providing healthcare products to Canadians since the early 1960s.  Their mission is to deliver products, information and resources to consumers to empower them towards optimal health and wellbeing.

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Nutribar has long been known for its delicious meal replacement bars and snacks.  They appeal to a broad base of consumers from businesswomen getting a quick breakfast bar before a conference to the man driving his child to the hockey rink for practice with no time to make dinner.  They’re available in a wide variety of deliciously decadent flavours to suit even the most discriminating buyer.

Nutribar meal replacement bars are vitamin-enriched and balanced with protein, carbohydrates and fat – all the nutrition of a complete meal.  They satisfy hunger for hours, making them perfect for anyone looking for a healthy meal option when they’re on the run.  Nutribar snacks are the ideal treat for in-between meals that easily fit into a healthy lifestyle.

Holy Cow bars are a terrific snack for active, growing children because they’re fortified with 9 vitamins and minerals, including calcium, and contain less fat than most granola bars.  With only 100 calories, these bars are the perfect size for between-meals or prior to physical activity to give kids the energy they need to keep going.  And kids love the chewy texture and chocolaty taste.

The Canadian launch of Nutribar and Holy Cow in vending machines is good news for consumers and vending operators alike.  “Nutribar and Holy Cow help people with their busy lives by providing nutritious options when they are on the go and living life to its fullest.  As consumers are continually pressed for time, they can now grab the convenience of a nutrition bar from vending when they don’t have time to sit down to a proper meal” says Fairstein.  They are also the perfect complement to an emerging and highly profitable category in vending.