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Waka Coffee wants to bring instant coffee back

Waka Coffee donates 4 per cent of its profits towards supporting clean drinking water initiatives around the world.


Image courtesy of Waka Coffee

Founded in 2018, Waka Coffee is a coffee brand on a mission to bring instant coffee back. The company recently announced the addition of Indian instant coffee to its offerings. The new Indian instant coffee comes in a single-serve SKU and a 3.5 oz bag SKU.

The single-serve box includes eight 0.1 oz packets, which is ideal for enjoying a fresh cup of coffee on the go. The larger bag includes a bulk size of instant coffee, packaged in a resealable pouch and can be used in office settings. The new product is a light roast, low acidity coffee, with a pleasant, dry finish and notes of chocolate and hazelnut. It is now available for purchase on Waka’s website and is become available on all of its online channels, including Amazon.

Unlike traditional instant coffee brands, Waka’s instant coffees are made from 100 per cent Arabica beans, which are commonly used in coffee shops, to provide the best taste. The beans are then freeze-dried to best preserve the coffee’s aroma and depth of flavour. To brew a delicious cup of Waka Coffee, all you need is to pour coffee granules into a mug, add 8-10 fl oz of water and stir for a few seconds. Their quality instant coffee dissolves right into your drink, leaving no cleanup or waste.

David Kovalevski, the Founder & CEO of Waka Coffee, came up with the idea for the instant coffee company while living in New York City, juggling a hectic schedule as a full-time undergraduate student with a full-time job. David relied on coffee to fuel his daily routine. However, he quickly discovered that frequenting coffee shops and making coffee in a cramped NYC kitchen was complicated, time-consuming, and expensive. “I grew up in Israel, where instant coffee is much more common, and hoped to find a good instant coffee brand that would accommodate my needs. I wanted a simpler, easy-to-make coffee solution that was delicious no matter where I made it,” stated Kovalevski in a press release.

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Their quality instant coffee is aimed to help more people experience coffee in an easier way, wherever they are. All of their instant coffees are made of 100 per cent Arabica beans and freeze-dried to preserve the original beans’ taste and aroma. In addition, they donate 4 per cent of their profits to charity: water to support clean drinking water initiatives around the world. In its first year of business, Waka Coffee was rated the best instant coffee by numerous publications and trusted by thousands of customers buying and subscribing to their products.