‘War on sugar’ helping to fuel growth of healthy snacks, new research says
By Canadian Vending
By Canadian Vending
London, UK – Growth of healthy snacks rose by seven per cent in 2014-15 compared to “conventional” snacks, which increased by only five per cent, according to a recent presentation by research firm Euromonitor.
Global market research company Euromonitor International presented new research at a London press briefing, “No Sugar Please: How Snacks are Being Redefined.”
“The growth in healthy snacks was driven by Western Europe and North America, which combined, increased by US$10.8 billion from 2011 to 2016, an emerging trend that could transform the food industry,” said Jack Skelly, food analyst at Euromonitor International, in a news release.
The “war on sugar” has dented the potential demand of sweet snacks as consumers have greater awareness of ingredients used in food production and are more cautious on their consumption, the release said. According to a recent survey by the company, 47 per cent of global respondents look for foods with limited or no added sugar.
Other Euromonitor experts weighed in on the trend. “The demonisation of sugar inevitably created a change in the type of ingredients used in snacks,” said John George, ingredients analyst at Euromonitor. In 2015, global sweeteners use in conventional snacks amounted to 15.5 million tonnes, while in comparison, new snacks included less than a fifth of this at three million tonnes.
This health trend fosters not only ingredients shift but also new pack sizing strategies, said Karine Dussimon, senior packaging analyst. “We’ve seen an increasing polarisation of pack sizes in conventional snacks, as larger formats are marketed for shared consumption, and smaller sizes more commonly launched as ‘calorie packs’. The aim of these new formats are to convey greater portion control and lower the guilt of buying a treat while still boosting impulse purchase.”
“Consumers are also increasingly aware of the importance of healthy weight in prevention of diabetes and other diseases, so minimizing sugar and calorie intake is high on consumers’ agenda,” added Ewa Hudson, head of health and wellness research. New products are predicted to take a larger slice of the snacking market, resulting in further acquisitions.