Canadian Vending

Features Coffee Service
Wolfgang Puck Coffee’s new packaging


May 17, 2010
By Canadian Vending

Topics

NEWS HIGHLIGHT

Wolfgang Puck Coffee's new packaging
Wolfgang Puck Coffee drinkers will notice new packaging as they reach for their morning cup

May 17, 2010 – Edmonds, Wash. – Wolfgang Puck Coffee drinkers will notice new packaging as they reach for their morning cup.  In early May, Wolfgang Puck Coffee rolled out a new look that will enhance its brand recognition and create a distinctive appeal among other coffee brands.

The updated look will include a new logo, colour scheme and design elements.  The deep brown will symbolize the richness of the estate grown coffees and the pops of colour will lend a gourmet feel.

Advertisment

While the packaging has changed, the coffee brand will continue to use the same high-quality estate grown beans that people have come to expect, and the taste of each blend will remain the same.

The new packaging will be effective for all of the Wolfgang formats including: Bulk coffee, pods, portion packs and K-Cups.  With the launch of the new Wolfgang Puck K-Cups the new branding will be esthetically pleasing and will also showcase the vibrant blend labels.

For more information contact:
Wolfgang Puck Coffee
www.wpcoffee.com

Michelle Crocker
(425)412-6058